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Goodricke

Posted in Portfolio

Package Design

2013

A package redesign for the Indian tea manufacturer “Goodricke.” Brief was to reflect the modernization and mechanization of the tea industry, instead of the usual imagery of the tea-picker seen on most packs. While abiding to the brand restrictions like font and logo size, the package is redesigned with bands of colour mirroring the tea hills and tea leaves forming the images of a leaf, a cup and a teapot for the three grades of tea produced.

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© Sumegha Ginodia. All rights reserved.

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